Wellows – Track AI citations and auto-create content to win.

Wellows is a platform designed for marketing and SEO professionals to monitor how AI search engines and large language models (LLMs) perceive and cite their brand. It centralizes visibility data and connects it directly to a content creation workflow, helping teams move from insight to execution. This approach is particularly relevant as search behavior shifts towards AI-powered assistants, making traditional SEO tactics less effective. For teams focused on AI-driven marketing, Wellows provides a specialized toolkit.

The platform aggregates mentions, citations, and sentiment from major LLMs like ChatGPT, Gemini, and Perplexity into a single dashboard. This data then fuels an integrated AI agent, KIVA, which generates content briefs and drafts aimed at improving a brand's standing within these AI systems. It represents a new category of tools built for the evolving landscape of AI-first search.

What is Wellows?

Wellows helps brands understand and improve their visibility within AI search engines. It functions as a source of truth by pulling together citations, mentions, sentiment, and visibility signals across major LLMs. These insights are directly connected to a content workflow via its KIVA SEO agent, creating a closed-loop system from data analysis to content creation.

The core idea is to track not just traditional keyword rankings, but how AI models actually answer user queries and which domains they cite or describe. This allows marketing teams to identify gaps and opportunities to influence their brand's narrative within AI-generated answers, a critical frontier for modern search engine optimization.

Key Features

• AI Visibility Dashboard: Centralizes citations, mentions, and sentiment across ChatGPT, Gemini, Perplexity, Google AI Overviews, and other AI interfaces in a live view.

• Citation Score and Wins: Combines explicit and implicit citations into a single score, with workflows to reclaim uncredited mentions and close visibility gaps.

• KIVA AI SEO Agent: Turns keyword and LLM-visibility research into structured content briefs and long-form drafts, featuring rewrite tools and direct WordPress export.

• Quick Wins Planning: Automatically builds a 7-day content strategy in seconds using competitor gap analysis and fresh search signals.

• AI-First SEO View: Tracks how LLMs phrase queries, cite domains, and structure answers, aligning with the actual shift in search behavior.

• Research-Backed Approach: Product decisions are informed by ongoing studies of how models like ChatGPT operate, providing evidence-driven guidance.

Use Cases

• SEO and Growth Agencies: Auditing AI visibility for clients, prioritizing citation gaps, and packaging KIVA-driven content programs.

• B2B SaaS and Product-Led Startups: Monitoring how AI assistants describe their product and correcting or deepening that narrative through targeted content.

• In-House Marketing Teams: Replacing manual SERP checks with dashboards for tracking citations, sentiment shifts, and competitor activity across AI models.

• Freelance SEO Consultants: Offering AI-visibility audits and KIVA-powered content retainers as higher-value services.

• PR and Investor Relations: Monitoring how AI summarizes crises, announcements, or company descriptions before major communications or financial events.

Underlying AI Models or Technology

Wellows is built on technology that monitors and analyzes outputs from various large language models (LLMs). Its core functionality involves tracking citations and brand mentions within the text generation capabilities of models like OpenAI's ChatGPT, Google's Gemini, and Perplexity AI. The platform likely employs natural language processing (NLP) techniques for sentiment analysis and entity recognition to classify mentions as explicit or implicit citations.

Its integrated KIVA SEO agent is itself an AI tool that leverages these insights to generate content. It utilizes advanced language models for tasks like drafting, summarization, and rewriting, aiming to produce content that is more likely to be cited by AI systems. The technology stack is designed to bridge the gap between AI search analysis and AI-assisted content creation.

Pricing

Wellows offers a tiered subscription model. The Essential plan starts at $97 per month and includes basic OpenAI access, tracking for 10 competitors, 100 search prompts, and 5 content generations. The Starter plan is $297 per month, adding access to Gemini and Perplexity models, 400 search prompts, and 15 content generations.

The Pro plan, at $497 per month, provides 1,000 search prompts and 70 content generations. All paid plans include unlimited citation tracking, verified outreach emails, daily monitoring, and full history. A free trial is available. Pricing is geared towards serious marketing teams and agencies, and may be substantial for very small projects or individual users.

Pros and Cons

Pros

• Centralizes AI visibility data from multiple LLMs into a single, actionable dashboard.

• Directly connects insights to content creation via the KIVA agent, streamlining workflow.

• Offers a forward-looking, AI-first approach to SEO as search behavior evolves.

Cons

• Pricing can be a significant investment, potentially prohibitive for small teams or solo practitioners.

• Concepts like implicit citations and cross-LLM analysis may present a learning curve for those new to technical SEO.

• The category of AI visibility tracking is still emerging, so tools and strategies may need to adapt as AI search interfaces change.

Alternatives

Teams looking for similar capabilities may explore other platforms. For comprehensive content and writing tools with AI assistance, several options exist. Alternatively, specialized AI agents and automation platforms might handle parts of the workflow.

• Traditional SEO suites (e.g., Ahrefs, SEMrush) offer deep keyword and backlink analysis but are not specifically designed for tracking AI model citations.

• AI content writing tools (e.g., Jasper, Copy.ai) excel at generation but lack the integrated AI visibility tracking and citation analysis.

• Market intelligence platforms may track brand mentions across the web and social media, but not specifically within the context of AI-generated answers.